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Ikigai is a Japanese concept of life purpose that has long resonated with me. The message is simple and effective. What do you love? What does the world need? What are your talents? What can you be paid for? A simple road map to answering some of life’s hardest questions. The word is engraved behind the charm, which depicts a calming silhouette of Japanese cherry blossom branches. Ikigai charm can help you pause, reflect & redirect.